Which is a primary research method?

Which is a primary research method?

• A. Focus Groups
• B. Newspapers
• C. Books and Journals
• D. Websites

Answer: (A)

Primary research involves collecting new data directly from sources for a specific purpose. Focus groups fit this approach because they bring together a small group of people and gather original, qualitative data through guided discussion. The data come directly from participants and are collected specifically to address the research questions, offering fresh insights into attitudes, beliefs, and experiences. In contrast, newspapers, books and journals, and websites typically provide information that has already been gathered, interpreted, or summarized by others, making them secondary sources (even though journals can publish original studies, they’re usually treated as secondary in this context). So, focus groups are the primary research method here, since they generate new data tailored to the study.

Primary research involves collecting new data directly from sources for a specific purpose. Focus groups fit this approach because they bring together a small group of people and gather original, qualitative data through guided discussion. The data come directly from participants and are collected specifically to address the research questions, offering fresh insights into attitudes, beliefs, and experiences. In contrast, newspapers, books and journals, and websites typically provide information that has already been gathered, interpreted, or summarized by others, making them secondary sources (even though journals can publish original studies, they’re usually treated as secondary in this context). So, focus groups are the primary research method here, since they generate new data tailored to the study.